Brand Philosophy/Concept

The RASHA LADHARI Collection offers elegant and feminine designed handbags inspired by the mythical Aphrodite’s Girdle.

Aphrodite and her signature belt are the inspiration for the RASHA LADHARI Collection. The Greek goddess represents love, beauty, and passion, while her signature belt is
woven with irresistible powers of love and desire. The legend of Aphrodite states that if you place the belt on your enemy, they will become distracted and fall deeply in love with you. Each piece in the RASHA LADHARI Collection entails the essence of Aphrodite and incorporates her legendary belt. The signature girdle appears on every piece of the collection which includes different stylized handbags such as shoulder bags, clutches, evening bags, pochettes, and waist purses.

The products will be messengers of the brand and proudly show off elegant women with a zest of sexiness and femininity. Our motto is stated as follow : “I am an Aphrodite, therefore i represent love, beauty and eternal youth” and  “find your inner Aphrofite by adorning one of these collective items”.

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Designer biography/profile

With mother who is a painter and a businessman father, RASHA LADHARI has it both in her DNA. She combined her artistic and business skills by making her dreams come true through her own venture in fashion. As a business school graduate, (Northeastern University, Boston) she returned home and worked for her father’s family business for a year. During that time, she decided to trade the job security and work-life balance and follow her father’s footsteps by entering the risky waters of startup business.

Unafraid, she left the business and started investing in her own projects. She started first by attending a training program in bags industry in Milan in order to learn about the bag production business. When she returned to Tunisia, her home-country, she incorporated her artistic skills and started designing bags and producing prototypes. Persistance, strength, and deep conviction of the success of her product were worth the risk. Her commitment to fashion led her to glamorize women and awaken the goddess’ myths through her designs. Her vision is to intimately connect women with her fashion brand.

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